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Ape Boards
Kvardová, Kateřina ; Kloss, Jan (referee) ; Houf, Václav (advisor)
Ape Boards is my own newly formed label, which manufactures snowboards and kiteboards. For this thing I have proposed a substantial logotype, which has a function as a unifying element across the whole brand and designs boards. Website (www.apeboards.com). A first collection of snowboards and kiteboards from which I had made 7 pieces for a thesis. Designs do not 'mass' lust, because the objective is not a big production or promotion, but based on what I liked. From the minimalism through the color geometry to the gorillas, according to which the brand was named.
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Attitudes of Outdoor Education Specialization Students at Charles University Faculty of Physical Education and Sport towards Adrenaline Sports
Štucaurová, Nikola ; Bačáková, Radka (advisor) ; Brtník, Tomáš (referee)
Title: Attitudes of Outdoor Education Specialization Students at Charles University Faculty of Physical Education and Sport towards Adrenaline Sports. Aims: The aim of my bachelor's thesis is to analyse the relationship of students specializing in outdoor education at the Faculty of Physical Education and Sport, Charles University, towards adrenaline sports or challenging activities and determine whether their attitudes have changed after choosing this specialization. Methods: 83 students specializing in outdoor education participated in the research. An anonymous survey method was used. The survey was created on the Survio online platform and subsequently distributed via email or personal contact. The survey consisted of 19 questions, including 13 closed-ended, 3 semi-closed, and 3 open-ended questions. The resulting data were processed and evaluated using Microsoft Excel, and the subsequent values were inserted into pie charts and bar graphs and briefly described. All data obtained through this survey were used for the research results. Results: The results of the survey showed that the overall attitude of respondents towards adrenaline sports is 75.9% positive. Except for one respondent, each of them had the opportunity to try adrenaline sports at least once, and 65.1% regularly engage in these...
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Rebranding of a selected sports company.
Šedý, Jan ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Rebranding of a selected sports company Objectives: The work's objective is to develop a partial rebranding of Flyboard.cz company. Methods: Qualitative research methods were used in this thesis. More precisely, in-depth interviews with the owner of the company, Mr. Filip Mentzl and the managing director of the company, Mr. Štefun Hornik were utilized. Furthermore, an analysis of internal documents, existing elements of Flyboard.cz and all communication channels of the company and its main competitors on the water sports market was conducted. Results: The result of this thesis is a partial rebranding of Flyboard.cz and its main communication channels. These include the website and social networks Facebook and Instagram. Keywords: adrenaline sports, website, identity, brand, digital marketing, online marketing, branding
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Adrenaline sports as a means of personal development
HAZUKOVÁ, Barbora
ABSTRACT HAZUKOVÁ, B. Adrenaline sports as the means of personal development. České Budějovice 2020. Bachelor Thesis. Jihočeská univerzita (University of South Bohemia) in České Budějovice. Theological Faculty. Department of Education. Thesis supervisor Mgr. Richard Macků, Ph.D. The work deals with the personality development of individuals engaged in adrenaline sports in their leisure time. It also addresses the availability of adrenaline sports in the Czech Republic. The theoretical part of the work deals with the specific components of personality development, defining terms to adrenaline sports, where also gives some examples of adrenaline sports, and adrenaline races taking place in the Czech Republic. The practical part is devoted to the evaluation of the research, which was realized through a questionnaire. In the questionnaire the respondents' leisure time activities and their interest in adrenaline sports were investigated.
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Ape Boards
Kvardová, Kateřina ; Kloss, Jan (referee) ; Houf, Václav (advisor)
Ape Boards is my own newly formed label, which manufactures snowboards and kiteboards. For this thing I have proposed a substantial logotype, which has a function as a unifying element across the whole brand and designs boards. Website (www.apeboards.com). A first collection of snowboards and kiteboards from which I had made 7 pieces for a thesis. Designs do not 'mass' lust, because the objective is not a big production or promotion, but based on what I liked. From the minimalism through the color geometry to the gorillas, according to which the brand was named.
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